Santa Fé is a non-profit organization that was founded in 1993, and has the mission of including children and adolescents, who face personal or social risk situations. The campaign aims to make visible to the public the values present in daily life, in the details and in the character of Santá Fé, reinforcing the positive and unique results over the years, with vibrant colors that represent the passage of time creating a visual narrative through the history of the organization emphasizing its work methodology and the bonds that are still present today.
Visual Identity, Editorial, Art Direction
Graphic Design: Tom Catan,
+55 11 97374-4839
São Paulo, Brasil
Tom Catan is a Graphic Designer interested in the encounter between art and design. Graduated at the BA of Graphic Design, British School of Creative Arts in São Paulo.